With the development of Google’s algorithms and competition on the search engines, you cannot skip essential ranking factors. While you write high-quality content, make sure to dedicate enough time and energy to free backlinks.
Link building is incomplete without a strategy. You need an approach to guide you throughout, no matter what you do, to get links from guest posting to social media shares. Link building is a long tiring process, and you can get lost in between if you lack a plan. This article explains everything to know about link-building strategies and free backlinks tools.
What are Free Backlinks?
Free backlinks are a simple concept, even to those new to SEO. They are the links that lead readers from one page on a website to another page on another website. All internet users are well-aware of this because that is how they search. When you keep opening relevant websites, one after another, without going back to SERP, you are doing it through backlinks if you change websites or through internal links, if you stay on one website.
Backlinks are a metric for Google Analytics to measure how trustworthy an online business is. The high number of backlinks shows a high number of people proving the authenticity and trustworthiness of the business. Thus, search engines like Google rank websites as per their backlinks.
The number of backlinks, the number of websites giving the backlinks, and the quality of backlinks determine how much value your website’s backline brings to your business.
What is a Link Building Strategy?
To improve the SEO of the online business, marketers develop link-building strategies. A link-building strategy is a technique/a set of techniques that guide marketers in building backlinks. This strategy is developed by SEO experts/digital marketing experts/online marketers.
One of the most common link-building strategies is blogging. Blogging can attract tons of backlinks from websites with high DA, thus improving the website’s ranking on the search engine.
For example, if you have a plumbing company based online serving a specific city. You can publish informative blogs on plumbing topics and guide naïve people about it. Your purpose in publishing these blogs is to guide your readers and give other people opportunities to direct their audience to your blogs for more information.
It’s because the data you have provided comes from experts in the field, other bloggers and users are more likely to trust your content.
Top Link Building Strategies to Earn Free Backlinks
Let’s take a plunge into the details of earning free backlinks!
1- Get Active on Social Media
Social media is a great platform to promote your product, raise brand awareness, and get high-quality backlinks. Not being active on social media can cost you your whole business. Yes, every time users come across a brand on search engines, they want to know more about it. Their go-to place to check the brand’s authenticity is social media networks.
If you are not on social media networks, they will skip. On the other hand, if you do exist on social media, your presence shows how long ago you abandoned your accounts. In this case, as well, your potential customers will skip you.
2- Grow Your Brand
You can have a product to offer your customers, a place to let your customers come to buy the product, and still not have a brand. A brand is a different thing from a business. Anyone selling a product is running a business. But anyone selling ideas, solutions, thoughts, and stories is running a brand.
(Alt Tag: Grow Your Brand)
(Image Name: grow-your-brand)
It is totally on you if you want to own a business or go beyond and own a brand. Once you establish yourself as a brand, backlinks will be abundant for you effortlessly.
Companies intentionally work on becoming a brand to attract more backlinks. They do not even have to reach out to bloggers and influencers because it goes another way around.
3- Make Content Your Strength
There are many online businesses desperate to get backlinks. If you want to stand out, you have to have a different mindset. Instead of being desperate for backlinks, you can become such a trustworthy, authentic, and credible source of information that people give you links without asking.
Publish thought-provoking content. Help people with the purest intention that you want to help them. Go the extra mile to get more information about your keywords, and enlighten your audience with exciting details and additional information.
Skyscraper content is a detailed article on a topic. Make sure that your skyscraper content is better than that of your competitors. Because if you are staying within limits set by your competitors, you are not bringing anything to the market.
Another critical point is the frequency and consistency of the content. Make a timetable and do not miss a deadline. This will save you from disappointing your regular audience while waiting for a new post.
The Importance of Having a Strong Link Building Strategy
Your online business stands nowhere if you do not have a dedicated link-building strategy. Link building is as crucial to SEO as fuel to a car. Only those businesses get ranked on the first page of SERP with a great number of quality backlinks and valuable content.
According to studies, websites ranked on the first page of SERP have around four times more backlinks than those ranked on page 2 and other pages. It is pretty simple to think from the perspective of searcher intent because even business owners are internet searchers in their life.
To best develop link building strategy, you can learn from your online behavior. When was the last time you moved past page one of SERP? You would not know the answer because you never really went past it.
Observe what links on a website’s page look appealing and convincing enough to click and check the referred page.
Serving to the search intent is all you have to take care of while building your link-building strategy.
Free Backlinks Generator | The Best Link Building Method
Marketers can’t sit and make one backlink at a time. It can take them years of hard work and patience to establish a brand that sells. Moreover, while creating backlinks, you can’t work on any other aspect of your brand because link building will consume all your attention.
For this, you should take help from backlink generators such as Wack Link. Such tools are many, but not all are worth trusting with your brand. You should look for the quality of the backlinks a link generator makes.
For example, Wack Link generates relevant backlinks from websites with high DA. This tool takes care of the relevancy of the traffic, keywords, digital security, PageRank of Google, and other factors. Let us find out more below!
10 Tools to Get More Free Backlinks
Here are the ten most efficient and tried and tested tools to get more free backlinks to your business.
Being among the top 3 most important ranking factors of Google’s algorithms, Backlinks are not easy to attain, maintain, and grow. How many backlinks you need depends on your competitors. Your goal is to have high-quality, valuable backlinks more than your competitors.
(Alt Tag: Free Backlinks Tool)
(Image Name: free-backlinks-tool)
The number 1 tool to beat your competitors is Ubersuggest. It gives you all the link-building data of your competitors. You can understand and learn from their link profile of them.
All you have to do is enter the domain you want to get data from in the search bar of UbberSuggest. Then, go to the backlinks options, and review all the information on the screen.
You should especially check the domain score, number of backlinks, and referring domains of your competitor. Go to the backlinks option given at the bottom of the same page for further details. Here, you can find their backlinks’ source page, anchor text, and link type.
2- Check My Links
If you want to keep it easily accessible, download the Check My Links Google Chrome extension. It is a convenient SEO tool for your backlink-building strategy. If significant of your link-building strategy involves broken link methods, Check My Links can be your best friend.
You can use this tool to find broken links on other websites, contact the website owner, let them know about the broken link, and suggest they link your content instead.
This tool can help you conduct broken link-building methods fast and effectively. All you have to do is check backlinks while the extension is turned on. It shows broken links as red and active ones as green. There will be mostly green showing, but you have to look for rare red.
Broken link building is a prevalent SEO technique, but not all digital marketers know this extension. You can save time and energy by installing it.
3- Broken Link Builder
Broken Link Builder is for those who prefer dedicated tools other than Google Chrome extensions like Check My Links. Using this tool, you can find broken links without running one page on the tool at a time because it can analyze a website on its own and give you results in a few seconds.
After getting the list of broken lists, you know what you need to do. Yes, create quality content for the niche, reach out to the backlink givers, and let them direct their readers to a page worth visiting.
Remember, things will not always go in your favor. Sometimes, the link giver can correct their mistake and still not backlink your page. Your purpose is to keep going: finding more broken links and reaching out.
This process can save you time to invest in something else and open great link-building opportunities for your brand.
Tools for Outreach Campaigns
An outreach campaign is a marketing technique in which you identify the influential online figures of your niche, contact them, send them your product for a review, and encourage them to convey your message to their audience thus, bring more audience to your brand.
If you want to build your PR in your industry, you have to make yourself prominent in front of bloggers and influencers of your niche. They can be a great source of backlinks and referral traffic.
If your link-building strategy involves conducting outreaching campaigns through bloggers, you should use GroupHigh. It is an online tool that allows you to get more people to link to your website by blogger outreach.
GroupHigh is one of the world’s largest blog search engines. You have to search your target keyword plus blogs in the tool. For example, if you run an online store where you sell fitness products. You can search health and fitness blogs in the tool. It will show you thousands of relevant blogs that you can contact to promote your product or give you a link.
Sorting out the content by social media followers, DA, and other metrics will help you find trustworthy figures in the field.
JustReachOut is an online tool to come across reporters and journalists. Public Relations is one the most critical link-building strategies for any business. Also, PR can get you backlinks from websites of high DA. Have you ever come across stuff like best skin and beauty blogs/best photographers of the year etc., in the New York Times or other magazines/newspapers? It is the PR of the bloggers that landed them here.
After publishing great content, you cannot just sit there, waiting for a giant magazine to find you out and give you a backlink. You can reach out to them yourself using tools like JustReachOut.
The best thing about this tool is that you find journalists who are willing to talk about digital media brands/websites. It is a great way to be featured in the national/international magazines/newspapers in the section relevant to your field.
6- Ninja Outreach
Ninja Outreach is another easy-to-use online tool for outreach campaigns. It is an alternative to GroupHigh with a database of millions of influencers and bloggers of almost all niches and industries. Whether you run a plumbing company or a skincare blog, you can always find influential figures to get a backlink from on Ninja Outreach.
The best feature of this tool is that it is more SEO-oriented than other outreach tools. You can adjust the settings of the results as per what you are looking for. If you want to get free backlinks from Instagram, you can adapt social metrics on Instagram.
Other than social media networks, you can sort out results based on DA, PA, number of backlinks, etc. Moreover, you can find unique templates for different link-building strategies. You can either use the templates or customize them as per your technique.
How to Monitor Free Backlinks?
If you have a narrow niche, it can be tricky to have unlimited ideas for building free backlinks. In such a scenario, every backlink is crucial for you. You have to keep an eye on your links to recover the lost backlinks. Here are two tools to monitor your website.
7- SE Ranking
SE Ranking is a tool to check the links coming to your website. It derives its data from Google Webmaster Tools, so all the information provided on this tool is realistic and trustworthy.
SE Ranking is more than a tool for building free backlinks to your website. It is a complete package for all SEO elements, including rank tracking, competitor rank tracking, keyword research, website audit, etc.
You can adjust the settings of the results in many different ways, such as Moz DA, do-follow links, no-follow links, cached, not cached, anchor text, Ahrefs rank, and many more. This adjustment is an excellent opportunity for SEO beginners who want to learn about SEO, Google Analytics, SERP, and digital marketing from different dimensions.
You can create your report of disowned links from this tool, submit the file to Google Webmaster Tools, and set yourself apart from your competitors.
Sitecheker is an SEO tool to track the backlink profile of your website. It is perfect for those marketers who focus on losing their potential backlinks. Sitechecker will keep you updated every time you lose a backlink.
Moreover, you can use this tool to analyze if the link-building strategy you have opted for is working or not. You can learn from the mistakes, fill the loopholes, and improve your SEO.
One great idea can be to check the most used anchor texts so you can use them for your links as well. It also shows which pages on your websites have more links and more traffic. This will help you find out what links bring more traffic to your site and what backlinks are not serving their purpose.
Take Inspiration from Your Competitors
If you decide to be creative and move ahead on your own, there will come a time when you will leave with no pathways to keep moving forward. You need your competitors to learn from them continually, take inspiration, and copy them whenever required.
The below-mentioned two tools are great for evaluating your competitors’ behavior.
The first tool you will encounter once you start learning SEO and link building is Ahrefs. It is the master of SEO. Ask any digital marketer about their favorite backlink monitoring tool that they will say, Ahrefs.
It is a giant tool offering tons of valuable features and options. It can be a little complicated for beginners to learn all its features. But once you start understanding beyond the regular columns, it will start showing in your website’s success.
The free version of Ahrefs offers ten backlinks and two domains per search. However, the paid version gives all possible details such as anchor text and link type, etc.
This tool is the way to go if you want to copy the free backlinks of your competitors. Because it gives precise details of all the backlinks, your competitors have. You can easily copy them and create links on the same pages as they have.
There are several ways to adjust settings. You can sort as per DA of the referring domains etc.
10- Content Bird
Like Ahrefs, Content Bird is a complete package of all SEO tools every digital marketer can ever need. Most of its tools are dedicated to link building. You can evaluate backlink popularity, backlink profile, ranking keywords, and conducting keyword research.
Content Bird can be your great companion if your SEO strategy involves merging content marketing with link building. Gone are the days when content and backlinks were two different things. Now, they go hand-in-hand and side-by-side.
For link building specifically, it allows you to find out websites of your niche that have high-quality incoming links. It is beneficial for digital marketing companies.
The team member collaboration feature will let all team members/employees work on the same page simultaneously. This way, no time can be wasted, and maximum productivity can be ensured. Content Bird is an advanced tool for allowing marketers to combine content marketing with link building for the best outcome.
The Bottom Line!
Now that you are well aware of the importance of link building, you must be stressing over how you can achieve it. The simple answer is to take help from a backlink generator. Yes, you can buy backlinks to increase the number of incoming links, attract more referral traffic, and improve your ranking.
Free backlinks are as crucial as valuable content. It is of no use without backlinks, and also, wrong content cannot get incoming links. Here is everything to know about it!