Free backlinks in SEO: 10 things you need to
If you're running a website, you want people to find it...
If you want to increase the number of free backlinks pointing to your website, there are a few simple strategies you can use. First, reach out to other website owners and ask if they’d be willing to link to your site. This can be done by sending an email or filling out a contact form on their site. Another way to get fre backlinks is to create high-quality content that other website owners will want to link to. This could be a blog post, infograph, or video. Make sure your content is well-researched and engaging, and include a link back to your site. Finally, you can participate in online communities and forums related to your industry. If you provide helpful advice and include a link to your website in your signature, you’ll likely get some free backlinks over time.
Anchor text is the text that appears in the hyperlink of a webpage. Technically, this is just the text that users enter when they click on the link. However, SEO professionals consider anchor text to be much more than that. The words used in anchor text can influence search engine rankings. Using specific anchor text for your backlinks can help improve your SEO.
The type of words you use in your links should reflect the other pages you’ve created. If you’ve created high-quality content, your links should include generic keywords related to your industry. For example, if you’ve created a quality blog post containing data analysis techniques, your anchor texts should include words like “data,” “analysis,” and “techniques.” Similarly, if you’ve written a quality article that includes mentions of leading industry figures, your anchor texts should include words like “executives,” “leaders,” and “inventors.” The exact keywords you use will vary, depending on the content you’ve created. The best way to decide what keywords to use is to read through your content and consider what words would appeal most to your readers.
As you build your free backlinks, remember that many search engines now evaluate link anchor text closely. The words in your links can influence your page ranking for specific search terms. There are two main types of anchor text—NFT (no follow) and DO (follow). When you click on a link, the no follow link won’t affect the rank of the pages it links to. Link anchors with the no follow attribute are indicated by an icon that looks like this:
No follow links are often used in place of spammy links. When you create no follow links, you won t be affecting the authority of the pages you link to.
Follow links, on the other hand, are indicated by this icon:
When you create follow links, you link to pages that will gain authority as you create additional backlinks. These links should be earned through quality content creation. Create follow-link anchor text that reflects the content of the pages you’re linking to.
When creating your free backlinks, remember that quality matters above all else. If you build spammy or low-quality links, your page will suffer in search rankings. Good backlinks are organic links from relevant websites. Create links on forums, blogs, and other websites that support and promote your content.
Consider writing guest posts for other websites. This is one of the highest-ranking backlinks you can earn for your website. When considering which websites to approach, prioritize websites that match your authority and appeal to your ideal audience.
Send quotes from your content to relevant message boards and forums. Make sure that the content you link to is visually appealing, so you don’t dilute the authority of your links.
Add a news resource to your website. Many blogs and websites include a news section, highlighting events as they happen. By sourcing and linking to relevant news items, you’ll earn high-quality backlinks for your website.
Create educational infographics and share links to them on websites that use graphics to convey information. Many websites will welcome these helpful content additions.
You should aim for a target of 20+ backlinks per page. While too many backlinks can spam your website and make you look malicious, failing to reach your target number of backlinks could negatively impact your SEO rankings. SEO experts recommend reaching your maximum backlink load when targeting a high Google ranking.
Time of day doesn’t matter much when it comes to backlinks. Depending on which platform you’re using to build your links, you may have more flexibility on which time you set your link live. But generally, any time of day will do.
As well as HTML links, there are blog comment links, social media links, referring links, click-to-email links, and enough web pages to make a big graph of links (called link cluster). Collecting these different kinds of backlinks will help strengthen your search rankings.
Nofollow backlinks are a special type of backlink that tells Google that you shouldn’t be held accountable for the site’s content. These backlinks will still pass authority to your linked page, but Google will discount their influence on your SEO rankings. To distinguish nofollow backlinks from follow backlinks, add nofollow to your link code or add this link annotation to the beginning of the link.
You can’t see a backlink unless you reach the website that is lending its linking authority to yours. Once you’re on that website, you can check the source of links to see if you’ve created a new backlink. But until you get there, you’ll have to trust that your hard work is paying off in backlinks—you won’t be able to verify it until Google Bot arrives.
How many backlinks per day?
One day, maybe three, especially at the beginning when you’re trying to build up your reputation as a credible source of information. After that, two or less per day. If you establish yourself as a reliable contributor in a short period of time people will begin linking to you naturally.
1 – Identify authoritative directories that accept submissions from users.
2 – Search for submissions that include a link to your resource.
3 – Make a gift of your link to the user who submitted the resource containing your link so they’ll include it in their next submission.
4 – As a bonus, you will get feedback on the quality of your resource from the users of these directories.
As many as it takes! But realistically, any number from zero to a million. It totally depends on how much content and buzz you can generate around your project. The more social buzz you generate, the more backlinks you’ll gather organically.
Unfortunately, there’s hardly anything you can do to speed up the process beyond waiting until Google Bot arrives to see your hard work in action. There ikesy be any number of factors holding up the indexing of your backlinks, from negative content breaking Google’s standards and blocking your links from showing up to intense security protocols that keep Google Bot at bay.
Once you’ve got those backlinks flowing in, you’ll want to do something with them! After all, spending time and energy creating links to your projects on other sites is useless if you don’t capitalize on the links’ authority. There are a few different things you can do to capitalise on the backlinks you’re earning:
Ask for a link. If you find a site that fits the bill—a blog, or a community forum that would be benefited by linking to one of your projects, maybe even a project that hasn’t received its first backlink yet—you can reach out and ask if they’d be willing to link to _____.
Create a valuable content asset. Whether it’s a free e-book, a blog post, or a link roundup, creating a content asset that’s worth linking to is a great way to coax other sites into linking to yours.
You could even ask the owners of prospective link targets if they’d be interested in adding this asset to their site, thus providing all the wind behind your sail you need.
Create social buzz. When you post about your new free asset on social media, you’re recruiting additional link targets to share the asset with their community. This can lead to a flood of new links to your project from all kinds of websites, and the social media clicks also help Google Bot find and index your hard-worked-for backlinks more quickly.
As many as it takes! It depends on the competitiveness of your target keyword, but in general _____ backlinks can help improve your search engine ranking.
Research has found that having lots of backlinks does have a significant impact on a website’s ranking in search results. So while you’re accumulating those 1,000+ backlinks to boost your SEO, remember that each new link also adds to your positive ranking coefficient.
As much or as little as you like! Building free backlinks, and using your new links to gain additional links, and so on can be a huge time commitment if you want it to be. But you can also reap many rewards with just a little bit of maintenance upkeep each week.
For maximum benefit with minimum effort, stick to the basics:
Sign up for Google MyBusiness. This will automaticly add a link from a high-authority site to your search engine results pages (as long as you have decent rankings for your business name already !!!).
Find and contact websites that would be interested in linking to your free resource. This doesn’t have to take very much time at all if you stick to a basic template email.
Once the new resource is live, request free backlinks from sites that might want to link to it too! This could be in the form of a relevant press-release, or in your case study request form.
How to get more free backlinks using SEO tactics
Use SEO tactics like link wheels, fresh content, SEO audits, and URL structure optimization, to drive new links to your already existing free resource. This will help Google Bot discover it and index it quickly, thus helping your other linked-to pages rise through the SERPs faster.
There are many services you can use to find out how many backlinks your website has, and where they are coming from. You can use SEMrush, Moz, Ahrefs or the free Google tools (such as Webmaster Tools / Search Console and Google Analytics) to find this information.
For your free content (or product promotion) to earn high-quality sought-after links, it needs to provide value to the sites that choose to link to it.
This means your content should be:
Original – avoid simply copy & pasting other people’s work if you can help it. People are less inclined to spend time and energy clicking on external links that lead to duplicate content. So if your free resource isn’t entirely original, consider ways you can make it more so without compromising on its usefulness.
Light – free resources and promotion requests shouldn’t be heavy on information. If they are, visitors and SEO bots will get tired of scrolling and won’t reach the end of the link.
Explain everything – if you are including explanation of steps, concepts, or processes, then your content should explain EVERYTHING. Nothing is worse than a free resource that leaves people more confused than they were before!
Simple – keep your free resource content simple and to the point. The less complicated it is the more likely “noobs” will be willing to experiment with it and risk having their fingers burned.
1 – Identify a high-quality resource you want to gain links for
2 – Discover what type of content would benefit this resource
3 – Find high-quality subreddits that would appreciate this type of content
4 – Create and submit your link-building resource using your new username
5 – Add a unique tag to every link you create
6 – Add links to your free resources at the end of your posts
7 – Make personal outreach calls to the sites you want to link to your resource
8 – Create earmark links with the help of tools like Link Assistant
9 – Participate in URL Forwarding campaigns
10 – Create point-of-view articles on topics aligned with your resource
11 – Request feedback on your resource from users of relevant communities
12 – Give users free access to your resource in exchange for an honest review
1 – Identify high-traffic niche-relevant forums that accept comments via WordPress or BBPress.
2 – Search for existing comments so you can avoid repeating what others have already said.
3 – When possible, stand out by adding a unique value to the forum users, such as a useful resource or helpful study.
4 – Make personal outreach calls to the sites you want to link to your resource.
5 – Kick off your campaign by blacklisting comment networks that sell click-throughs or try to buy your links.
1 – Identify high-quality niche-relevant communities that accept guest posts via WordPress or BBPress.
2 – Scour the web for blogs that have published guest posts in your niche, so you can reach out to the bloggers and ask to repost your guest post.
3 – Draft a high-quality guest post that adds value to the community by answering common questions or providing useful how-to tips.
4 – Reach out to relevant communities and individuals that might want to share your guest post.
5 – Treat your published guest post as a permanent backlink to your resource.
1 – Draft a welcome blog that introduces new users to your resource.
2 – Create and publish introductory video presentations on platforms like YouTube.
3 – Maintain a resource dashboard that new users can access instantly.
4 – Gift a banner or advert to the top static website platforms that accept ads from new users like these, these and these.